A YouTube strategy & creative direction practice
115M+ views · 30+ clients · 6+ years
Lucas Duarte — more views, more growth, more subscribers. YouTube strategist and creative director.
Strategic YouTube direction that turns channels into brands.
Creators I’ve worked with.
Ken McElroy
@KenMcElroy
516K subscribers
Built By Becker
@BuiltByBeckerMedia
93.8K subscribers
Produce Like a Boss
@ProduceLikeaBoss
14.5K subscribers
Eurodollar University
@eurodollaruniversity
208K subscribers
Tom Wheelwright
@TomWheelwrightCPA
72.9K subscribers
MSA
@MSA.official
26.3M subscribers
And 24+ more across real estate, finance, music, education & entertainment
I’ve built a career on one principle
Great content
isn’t luck.
It’s strategy.
What I do.
YouTube Strategy
Data-driven strategies to grow your channel, increase retention, and maximize reach.
Creative Direction
Visual identity, content themes, and creative concepts that make your channel stand out.
Video Packaging
Thumbnails, titles, and hooks engineered for maximum click-through rate.
Channel Management
End-to-end channel operations so you can focus on creating.
How it’s made.
-
01
Research.
Audit the niche, the audience, and the numbers before anything gets made.
-
02
Positioning.
Decide what the channel stands for — the angle no one else in the niche owns.
-
03
Packaging.
Package each video so the right viewer can’t scroll past.
-
04
Operation.
Run the system: publish, measure, refine.
About.
I'm Lucas Duarte, a YouTube strategist and creative director who's spent the last six years turning channels into content powerhouses. With over 115 million views generated across 30+ clients in real estate, finance, music, education, and entertainment, I've built a career on one principle: great content isn't luck, it's strategy.
I combine market research with creative direction to help creators and brands not just grow, but dominate their market. If your channel deserves more views, more subscribers, and more impact, let's talk.
Lucas Duarte.